“I hope that your own family never suffers the tragedy of losing a child to an incurable disease.”
Really? Is this your sucker-punch to the gut line, Marlo? I understand the mission behind St. Jude. I have always donated when asked and my budget allowed. I applaud your mission to provide free care to children who need it. Â To makeÂ theirÂ lives as happy as can be.
But wording is everything.
My “family” loses children to diabetes every day, just as cancer takes others away. I do not agree with using cancer as your only pivot point of reaching out for funds, as your research is not limited to only cancer.
But most importantly, I do not agree with your marketing scheme of placing a guilt trip on potentialÂ contributors. Why can you not just state the facts as others have (See: 1 in 20 ad)?
I hope and pray every single day that Kip will not be diagnosed with Type 1 diabetes and have to live as I have for the past almost 24 years. I have dreams and nightmares about him being a diagnosed with T1, and scary moments where I’m Â not able to protect him or fears of losing him in his sleep. It’s a reality for far too many parents out there. Even still, if something were to happen to me, my parents would be that family who have lost a “child” to this incurable disease.
Maybe I’m going off on a totally wrong tangent, and for that, I do sincerely apologize. But please hear me out.
Cancer takes lives.
Diabetes takes lives.
Guilt trips for money-raising tactics are low-blows, especially when you don’t realize who you’ve just sent your mass-distributed letter to.